Cubex Globe is the leading provider of B2B data and data-driven services for over 7000 top ranking firms globally
CAN-SPAM compliance is the other hurdle lined up on the way of email marketers right behind GDPR. The Controlling and Assault of Non-Solicited Pornography and Marketing law is one that governs commercial emails and messages. The law also offers a provision to email recipients to stop a business from emailing them and also outlines the penalties and liabilities incurred for the businesses that fail to comply with it.
Your Identity –Email marketers are expected to reveal their business domains or the domains they can rightfully market, in the “To” and “From” of an email. Whatever information is presented to the recipient should be 100% verified and genuine. The law puts a halt to the practice of including a catchy email from-address to get the reader to open the email.
The Subject Line –It is suggested that email marketers don’t lie in their subject lines. If the subject of the email says there is a whitepaper inside, then the email better contain a whitepaper.
Advertising? Say it – Under the CAN-SPAM compliance, marketers have to mention somewhere at least once in their emails if they are advertising.
The Physical Whereabouts –Somewhere in an email, the physical location of the sender must be included for when the recipient wants to send them communications via mail. This further proves you as a legitimate email sender.
Opt-Out –Any business now sending emails needs to give their recipients an option to opt out of receiving their emails. It should be easy for the recipient to recognize this option in the email and go through the process of unsubscribing. Also, when someone opts out of your email list, you will have 10 business days to take them off your list.
Third-Party Affiliates –If you have permitted anyone else to send emails on your behalf, you should know what they are doing. Most third-party email platform providers automate the process, but it is your responsibility to look over their processes and check what they are doing with the data of your recipients.
At Cubex Globe, we have taken several proactive steps to make sure we deliver the data that is CAN-SPAM compliant. As part of our customer-centric operations and services, we realized early on that data security and data privacy are sensitive issues. Therefore, we have always been offering email marketing data that complies with CAN-SPAM policies.