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GDPR and Email Marketing Campaigns

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GDPR and Email Marketing Campaigns

The General Data Protection Regulation has a direct and massive impact on the email marketing practices of today. The regulation becomes effective beginning 25 May 2018, and marketers are thus is a frenzy considering their future in marketing their services and products. Just so you can be prepared for the looming risk on your marketing strategy, here's a quick wrap of what GDPR has changed and how the changes will affect the way we market.

Audience Consent

Complying with GDPR means obtaining a clear, freely given, informed, and concise consent for sending marketing stuff to your email recipients.

There are three things that complete this compliance aspect-

  • A new set of permission rules that are clear and unambiguous.
  • A system to store the obtained consents that can be retrieved when needed.
  • A method through which your email recipients can opt to get their personal information removed.

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