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The General Data Protection Regulation has a direct and massive impact on the email marketing practices of today. The regulation becomes effective beginning 25 May 2018, and marketers are thus is a frenzy considering their future in marketing their services and products. Just so you can be prepared for the looming risk on your marketing strategy, here's a quick wrap of what GDPR has changed and how the changes will affect the way we market.
Complying with GDPR means obtaining a clear, freely given, informed, and concise consent for sending marketing stuff to your email recipients.